Considerations

Digital signs have a number of potential impacts. Through the study, staff will assess opportunities and concerns, including ways in which that concerns could be addressed.

Among other factors, staff will consider:

- Compatibility with residential

- Urban design / aesthetics

- impact on downtown businesses

- Brightness

- Interaction with traffic

- Interaction with cultural heritage resources

- Interactions from key landmarks

- Hours of operation

- Animated vs. still

- Number of signs per property

- Sign dimensions and area

- Programming (i.e., content that is displayed)

- Location on a building

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Thank you to everyone who answered our survey. The study report is now available. It was presented to the Planning and Strategic Initiatives Committee on June 14, 2021. To view the final report, visit the meeting page on the Council calendar and read the agenda or minutes.