Demographic Questions FAQ
Why are we collecting socio-demographic data?
Our goal is to ensure that every resident has access to the highest quality services that we can provide. The information you provide will (1) Tell us who you are, (2) Help us plan for services, (3) Help us improve access to services to particular populations if gaps are identified, and (4) Help us to engage diverse voices in decision making.
Why are you asking me about my sexual orientation, gender identity or race?
Your answers will help us understand who is utilizing our services, and/or who we are connecting with through our community engagement efforts, and who may be missing. We know that sometimes people experience discrimination due to many different factors when it comes to service delivery and community inclusion, including sexual orientation, gender identity or racial or ethnic background. If we don’t ask, then we won’t know if discrimination or exclusion is happening, and if we don’t know who we are reaching, then we cannot develop strategies to correct any existing barriers.
Why are you asking me about my place of birth? Do you think I’m illegal?
No, that is not why we are asking. We just want to make sure that no matter where you come from, or what your status is, you are able to access the services you need and be a part of community engagement efforts if you choose.
Why do you need to know how much money I earn? Do you report this to any agency?
No we don’t give your information to anyone. Again, knowledge about income helps us understand who is utilizing services, who we are reaching out to, and if there is possibly a barrier due to income level. Research tells us that different income groups, especially individuals with lower income may experience poorer services or experience exclusion more than those with higher incomes. We don’t want this to happen here and we want to know if it is so that we can take steps to address it.
Isn’t it illegal to ask me these questions?
No it is not. On the contrary, the Ontario Human Rights Commission encourages the collection of socio-demographic data in order to promote equity and protect human rights as identified under the Ontario Human Rights Code.
What are you going to do with my information?
Your answers will be used by the City of Kitchener to provide a deeper understanding of who we are engaging, who our clients are, to help plan for services, and ensure we are providing the best services for all.
Who can see my information?
Your information has been collected anonymously, the data will only be available in aggregate form; this means that your answers will be grouped with other answers and there will be no way to identify you personally.
Do I have to participate?
No. Participation is completely voluntary.
What if there are questions that I don’t want to answer?
You can refuse to answer any question. Each question has a “prefer not to answer” option that you may choose.