University Avenue Gateway

Thank you to all who participated in this consultation. The consultation has now concluded.

The City of Waterloo in partnership with the Region of Waterloo, Wilfrid Laurier University, the University of Waterloo, and Conestoga College is undertaking a study to develop a vision and design plan for University Avenue.

University Avenue is the primary gateway and access to the city’s and region’s learning, innovation, discovery and entrepreneurial centre. The avenue is home to the University of Waterloo, Wilfrid Laurier University and Conestoga College. An opportunity exists to celebrate the distinct landmarks, businesses and institutions located along and adjacent to the corridor.

Please take a moment to provide feedback as to what opportunities you envision for University Avenue. Your responses will help shape a vision for the corridor overall and for select segments of the study area.


The City of Waterloo in partnership with the Region of Waterloo, Wilfrid Laurier University, the University of Waterloo, and Conestoga College is undertaking a study to develop a vision and design plan for University Avenue.

University Avenue is the primary gateway and access to the city’s and region’s learning, innovation, discovery and entrepreneurial centre. The avenue is home to the University of Waterloo, Wilfrid Laurier University and Conestoga College. An opportunity exists to celebrate the distinct landmarks, businesses and institutions located along and adjacent to the corridor.

Please take a moment to provide feedback as to what opportunities you envision for University Avenue. Your responses will help shape a vision for the corridor overall and for select segments of the study area.


If you could make any changes to improve the look and character of University Avenue, what changes would you make and where?

University Ave should be more pedestrian and bike friendly, given the amount of student foot traffic and the large number of restaurants and student housing facilities. It is shameful that students have to run for their lives at busy crossings and that crosswalks are unrealistically far apart from one another. This could be a wonderful gateway to the universities in our city and should reflect the importance of these institutions in our community. Please slow this street, prioritizing vision zero planning and people rather than cars.

JLE 6 months ago

I was very surprised at how much of the survey was focused on the branding and marketing of this corridor instead of the actual design.The best marketing tool, like any good product, is excellent, well thought out design. Focus on making the street safe, enjoyable, and efficient for actual people (not vehicles) and it will develop its own vibe, energy, and personality that will market itself; everything else is just marketing buzz words that no one will use for more than a nano second (plain old "University Avenue” as a name is more than adequate).I would much rather the energy and money spent on paying an advertising firm for some branding exercise be better used to ensure an improved, human-centred, vision-zero design.University Avenue’s best feature is that it has a very wide right of way that can accommodate a variety of physically separated uses and is essentially a blank canvas that can be easily adapted to be a more human centred corridor.

Pheidippides 6 months ago

Didn't we already do this? I remember years ago going to a PIC, on this topic, why is it still in the air and why are we still focused on this BS theme stuff, when many times a year people are injured or even killed on this dangerous road that's a blight on our city. If you really want this to be a gateway to the city, make it safe for people first.

danbrotherston 6 months ago

Add more crossings (such as where the student was killed a few weeks ago, followed shortly by a private construction company closing the sidewalk without notice or a pedestrian detour route, basically forcing all pedestrians to repeat the same dangerous crossing). Get rid of "beg buttons" that force pedestrians to request the right to cross at intersections - especially King & Hazel where there is constant pedestrian activity but users must press the button in order to get a walk sign.

goggolor 6 months ago