Vision Zero

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Traffic collisions are not accidents.

When councillors and staff talk to Kitchener residents, one of the most common issues raised are concerns about speeding and road safety. We want to make roads, sidewalks and trails in Kitchener safer for all ages, abilities and modes of transportation.

Vision Zero is a new way of thinking about creating safer roads. Our vision is to reduce traffic fatalities and serious injuries to zero. This concept started in Sweden in 1997 and has become popular around the world.

Here’s how Vision Zero strategies approach road safety:

  • focus on reducing fatal and serious injury collisions
  • collisions are preventable and no preventable loss of life is acceptable
  • human mistakes and errors should be expected and anticipated
  • our transportation network should be designed to account for human mistakes and errors
  • road safety is a shared responsibility among the people who design, maintain, enforce rules on and use roads and intersections
  • proactively address issues before collisions

Our Vision Zero strategy offers guidance on building and designing roads, supporting law enforcement, educating and engaging the public, and finding solutions to the specific concerns in our neighbourhoods.

Learn more about Vision Zero


Vision Zero dashboard

Visit our Vision Zero dashboard to find collision statistics and our progress on Vision Zero.


Stay Informed

To get updates about this project, add your email to the ’Stay Informed’ box and click ‘Subscribe’.




Traffic collisions are not accidents.

When councillors and staff talk to Kitchener residents, one of the most common issues raised are concerns about speeding and road safety. We want to make roads, sidewalks and trails in Kitchener safer for all ages, abilities and modes of transportation.

Vision Zero is a new way of thinking about creating safer roads. Our vision is to reduce traffic fatalities and serious injuries to zero. This concept started in Sweden in 1997 and has become popular around the world.

Here’s how Vision Zero strategies approach road safety:

  • focus on reducing fatal and serious injury collisions
  • collisions are preventable and no preventable loss of life is acceptable
  • human mistakes and errors should be expected and anticipated
  • our transportation network should be designed to account for human mistakes and errors
  • road safety is a shared responsibility among the people who design, maintain, enforce rules on and use roads and intersections
  • proactively address issues before collisions

Our Vision Zero strategy offers guidance on building and designing roads, supporting law enforcement, educating and engaging the public, and finding solutions to the specific concerns in our neighbourhoods.

Learn more about Vision Zero


Vision Zero dashboard

Visit our Vision Zero dashboard to find collision statistics and our progress on Vision Zero.


Stay Informed

To get updates about this project, add your email to the ’Stay Informed’ box and click ‘Subscribe’.



Safe Driving Tips

What are your best driving and street safety tips? 

Collisions can be prevented when drivers make safer choices. Learn more

Tell us your examples of what to do and what not to do while behind the wheel. We will share your tips for everyone to learn from. Before you start, here are a few guidelines:

  • Please don’t post images that might identify other people. A photo of you, objects, crowds, or backs and turned heads are fine. But a picture of other people facing the camera is not.
  • Please don’t include personal details (examples: last name, address, phone number, license plate, medical history).
  • All posts are reviewed for moderation. Be sure your post meets our etiquette and moderation policy.


Share your tips

Give your post a title and then add your comments, photo, or video.  Here are some suggestions to help you get you started:

  • What do you do while driving that you wish other drivers would do too?


  • What is an example of a driving mistake you’ve seen or made before?


  • Have you ever experienced a “close call” while driving? How might that have been prevented?


  • When you are tempted to speed or drive aggressively, what thoughts might motivate you to slow down and drive safely?
Thank you for sharing your story with us.

All fields marked with an asterisk (*) are required.

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  • Share Lobby your local government to improve the safety of their road designs on Facebook Share Lobby your local government to improve the safety of their road designs on Twitter Share Lobby your local government to improve the safety of their road designs on Linkedin Email Lobby your local government to improve the safety of their road designs link

    Lobby your local government to improve the safety of their road designs

    by mikedoherty, 3 months ago
    Road safety is a shared responsibility, but municipal governments and their traffic engineers have been shirking that responsibility for far too long! It's imperative that we all lobby those local governments to do better. They must abandon the typical North American road design philosophy, and adopt provably safer designs based on a Safe Systems approach. Much safer road infrastructure is possible! It has already been invented. We just need to get the traffic engineering industry to adopt it, and that starts with insisting that the municipal governments that employ those traffic engineers exert their control by mandating safe road designs... Continue reading
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  • Share We need better street design on Facebook Share We need better street design on Twitter Share We need better street design on Linkedin Email We need better street design link

    We need better street design

    by p3sounda, 4 months ago

    I don't drive much, but I find that speed limits, or speed bumps do little to reduce speeds. When I was talking to a colleague at work, she mentioned something interesting - speed bumps may encourage motorists to speed up even more once they cross the bump (because they were forced to slow down before). We know that speed limits do little to reduce speeds when the roads are so wide and straight.


    I came across this article which I am sure City planners must already be aware of - https://nacto.org/publication/urban-street-design-guide/design-controls/design-speed/speed-reduction-mechanisms/. I think having chicanes would be an excellent... Continue reading

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  • Share Eliminating temptation to speed starts with better road design! on Facebook Share Eliminating temptation to speed starts with better road design! on Twitter Share Eliminating temptation to speed starts with better road design! on Linkedin Email Eliminating temptation to speed starts with better road design! link

    Eliminating temptation to speed starts with better road design!

    by Yuri, 9 months ago

    I have noticed here in North America it is easy to speed on local roads and arterials consistently because the roads/right-of-ways are designed to be easy for drivers to be less attentive. The roads and lanes are too wide where it makes the driver feel safer speeding where clearly it becomes a threat to pedestrians, cyclists and other vehicles. The lane width standards here are too wide at 3.5m where in Europe it is 3 or 2.8 for local roads and arterials. The 3.5m width is based off of 1950s highways standards that was brought into city road design. Also... Continue reading

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  • Share Always yield to oncoming traffic crossing in front of you at a two-way stop. on Facebook Share Always yield to oncoming traffic crossing in front of you at a two-way stop. on Twitter Share Always yield to oncoming traffic crossing in front of you at a two-way stop. on Linkedin Email Always yield to oncoming traffic crossing in front of you at a two-way stop. link

    Always yield to oncoming traffic crossing in front of you at a two-way stop.

    by Sayl, 12 months ago

    If you are making a left-hand turn at the stop, you are expected to yield to vehicles facing you (even if you got there first) This issue keeps occurring at the Two-way stop signs on either side of Blair Creek Drive turning on to Robert Ferrie Drive in Doon South. The cars turning left on to Robert Ferrie, which is a signle lane, always pull out because they got their first. There has been a few close calls and also road rage (because the left turning drivers think that the drivers turning right/going straight are cheating them) The best way... Continue reading

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    pam.ed.beharry@gmail.com

    by Pjb49, about 1 year ago
    I leave space between my car and any vehicles ahead. I look far down the road to anticipate what is happening ahead of me and I brake early but slowly to avoid the feeling of sudden stops. I cringe when someone is driving too close to me.
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  • Share Don't Assume Anything on Facebook Share Don't Assume Anything on Twitter Share Don't Assume Anything on Linkedin Email Don't Assume Anything link

    Don't Assume Anything

    by ErikaFruhner, about 1 year ago
    Most of my close calls have occurred when people around me do not use their signal. It's really scary, especially on the highway when you almost get side swiped by a car because they haven't signaled and they try to merge into your lane while you are still in the way.


    However last year I was in an accident as I exited the round about. I was going straight through a round about and got pinned in the back-end of the car. The problem was that the driver of the other car assumed that I was going all the way... Continue reading

  • Share Turning onto a two lane road. on Facebook Share Turning onto a two lane road. on Twitter Share Turning onto a two lane road. on Linkedin Email Turning onto a two lane road. link

    Turning onto a two lane road.

    by firstbass, about 1 year ago

    When turning (right or left) onto a two lane road, a motorist should always proceed into the lane closest to them. In other words, when turning right, for example, turn into the right-most lane of the road, then make a signalled lane change, if necessary. This allows more traffic approaching the intersection from both directions to turn during a green light. It’s up to the city/Region to ensure that lights further up the road be timed in a way that prevents a backup of traffic.

Page last updated: 26 Apr 2024, 05:47 PM